Some advantages of Genre is that it can reassure the audience of the world we live in, the films mainly have happy endings by the bad guys dieing or getting arrested and the good guys come off the best, however in real life this doesn't always happen.
Another advantage of Genre is that it offers recognisable conventions so that the audience knows what they are going to see before they see the film, for example: If genre didn't exist then the audience wouldn't know what the film is going to include, however, genre allows the audience to know what the films going to be about, so if they see that the genre is action, then they know the film will include alot of fighting and action.
An advantage for film producers is that genre reduces the risk of failure as some audiences watch films because they like the genre it is under. Producers use genre as a strategy to identify their film to the audience, so the audience know what the film will be about (and if it interests them) just by seeing the genre of the film.
Genre constantly changes which is an advantage because it means the audience wont get bored of that specific genre. It also changes in certain areas (different countries) due to cultural differences and/or religion, this is due to the audiences understanding of life.
A disadvantage of genre is that it tells the audience what the film is about before they watch it, for example if the genre is romance they will know that the film is about love and romance. However, if genre didn't exist then the audience wouldn't know it was romance until they watched it, so a negative of genre is that is tells the audience what they are about to watch instead of going to find out for themselves.
My film genre is an action Thriller and the conventions of this film is that there will most likely be fighting, explosions, gunfire and many more action packed events.
The origins/history of an action film
During the 1920s and 1930s, action-based films were often swashbuckling adventure films in which Douglas Fairbanks wielded swords in period pieces or Westerns.
The 1940s and 1950s saw "action" in the form of war and cowboy movies. Alfred Hitchcock almost single-handedly ushered in the spy-adventure genre, also firmly establishing the use of action-oriented "set pieces" like the famous crop-duster scene and the Mount Rushmore finale in "North by Northwest". That film, along with a war-adventure called "The Guns of Navaronne" directly inspired producers Albert R. Broccoli and Harry Saltzman to invest in their own spy-adventure based on the novels of Ian Fleming.
The long-running success of the James Bond series (which easily dominated the 1960s) essentially introduced all the staples of the modern-day action film. The "Bond movies" were characterized by larger-than-life characters, such as the resourceful hero: a veritable "one-man army" who was able to dispatch villainous masterminds (and their disposable "henchmen") in ever-more creative ways, often followed by a ready one-liner. The Bond films also utilized quick cutting, car chases, fist fights, a variety of weapons and "gadgets", and ever more elaborate action sequences.
Good examples of action thriller:
Steven Spielberg - http://en.wikipedia.org/wiki/Steven_Spielberg
Steven Spielberg varies his film genres however he has produced alot of popular films such as 'Saving Private Ryan' 'Jurassic Park' and 'Jaws'.
He is a good director and a good example to use for my genre as he has alot of experience and is very popular amongst the media industry, he has produced alot of brilliant films.
Joel Schumacher has produced alot of films, some examples are 'Phone booth' and 'Batman Begins'.
He is a good director and a good example for my chosen genre because he has produced alot of successful films such as 'Batman Begins', 'Batman and Robin' and 'Phone Booth'.